THE RAID TV SPOT

After a very positive response from the release of the regular trailer, Momentum Pictures decided to produce a series of TV spots. The brief: a 30 second TV spot of non stop action, targeting men between the ages of 18-26. To make the graphics seem part of the action sequences, I animated the camera to go from window to window. This gave the impression of climbing the buildings 30 floors, encountering a new quote and action scene on each level.