LONDON ROCKS STINGS

A series of stings for London based jewellery designer Carl Bird. The brief: to produce two stings for online and exhibition use. As London Rocks produces very high end jewellery, it was important to make the stings feel expensive and in keeping with the brand. A studio set up was adopted for the logo sting, which produced some nice reflections and refractions. A simple logo twist and camera pan gave the animation some character.

A series of gems animated along a helix spline with the camera coming to rest on a single London Rocks diamond. Glints, sparkles and flares add a bit of bling to this 6 second sting.